Following the lifting of Coronavirus restrictions in England, destinations were able to begin welcoming visitors one again. As the official tourist board for Chester & Cheshire, Marketing Chester needed to develop a marketing campaign which would support all sectors of the visitor economy, including accommodation, attractions, outdoor spaces, food and beverage, and retail.
As marketing lead, I coordinated a project team of 6, including digital, PR and creative to deliver 24 content pieces across the campaign
In collaboration with the creative team, I delivered a campaign concept using the ampersand from the 'Visit Chester & Cheshire' logo, to create a relevant, visual representation of the breadth of experiences within the destination
Campaign targeting was defined based on a UK domestic audience, and segmented based on demographic interests such as luxury breaks, adventure & outdoors, family friendly
The campaign was distributed across website and online, delivering a growth in new website visits by 87%, organic and paid social media, national travel PR, and content rich blog features
Pieces of national media coverage, including The Guardian, The Times, The Telegraph & National Geographic Traveller
Website visitors
Blog views
Growth in website visitors
Ben is a conscientious, meticulous and highly capable Marketing Manager. Having worked with Ben in various different roles over the past eight years, most recently at Marketing Cheshire, I have always found Ben easy to approach, knowledgeable in his field and fun and friendly member of the team.