#SimplePleasuresChester

The Covid-19 pandemic dramatically impacted the visitor economy, closing hospitality, retail and visitor attractions. In my role as Marketing Manager for the tourist board, I was responsible for the strategic approach to communications as travel restrictions were lifted. 

The brief

• Provide Chester with a unique tone of voice and creative style

• Deliver a campaign to support the recovery of domestic tourism and economic growth 

The Strategy and Rationale

• Taking daily walks. Watching the cherry blossom blow past the window. Walking on the grass. Listening to the birds. Picnics with friends. To maintain well-being throughout the collective trauma that is lock-down, we’ve all become more grateful for the little things.

• Chester’s recovery campaign asks everyone share the 'simple pleasures' we’ve all discovered or rediscovered during lock-down.

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The Delivery

• Initially, we targeted a hyper-local audience to build up a social media presence

• Target UK households that have been subject to UK lock-down, looking to book a 'staycation'

social media campaign that asks target audiences to share the simple pleasures that have got them through lockdown - in Chester

Focusing on Instagram, Instagram Stories and Twitter, with supporting posts on Facebook and supporting local PR.                                              

The Privilege Club

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