campaign spotlight

#YourCheshire

MARKETING CHESHIRE // VISIT CHESHIRE

The Challenge

Britain had been placed into a national lockdown and travel restrictions were in place across the country, affecting both domestic and inbound travel. My brief was to keep consumers engaged with the destination and create excitement for future trips once restrictions were eased.

THE DELIVERY

Owned channels, particularly social media, became the core output and engagement tool. Using #YourCheshire, we leveraged this to showcase aspirational destination imagery and provide the latest updates from businesses
We targeted hyper-local followers with 'at home' activities, such as take-out and delivery services and home-learning tool-kits
In collaboration with local attractions, gardens and stately homes, we delivered virtual tours to provide an online Cheshire experience
UK domestic travellers were still getting excited for future trips. Through building suggested itineraries, we were able to capture this audience when the staycation market re-opened.

2.1 MILLION

Organic social reach

485,000

New website visitors

1.2 MILLION

Page views

80%

Accommodation occupancy

RECOMMENDATION FROM rachael zaidel-lamb
corporate communications manager, marketing cheshire

I started working with Ben just before the first lockdown of 2020, meaning that the majority of work we have done together has been remote working. Despite this remote working Ben has shown a strong commitment and passion for creating campaigns and communications. Even though we have had to work remotely, Ben has fully embedded himself into the team with enthusiasm and confidence. He has shown particularly strong skills in campaign development, creative concepts and social media marketing. His enthusiasm is contagious and he is a pleasure to work with!